The Nordic Swan Ecolabel - the official Ecolabel in the Nordic countries
The Nordic Swan Ecolabel is the official Ecolabel of the Nordic countries and was established in 1989 by the Nordic Council of Ministers with the purpose of providing an environmental labelling scheme that would contribute to a sustainable consumption. It is a voluntary, positive Ecolabelling of products and services. The Nordic Swan Ecolabel was also initiated as a practical tool for consumers to help them actively choose environmentally-sound products. It is an ISO 14024 type 1 Ecolabelling system and is a third-party control organ.
The Nordic Swan Ecolabel is established and internationally well-known. A recent Nordic market survey showed that in the Nordic countries 94 percent recognized our trademark as an Ecolabel.
Benefits of the Nordic Swan Ecolabel
Our Nordic Ecolabel trademark is an effective and simple marketing tool that is a guarantee that products have fulfilled stringent environmental and climate criteria. The Nordic Swan Ecolabel symbolizes our work towards a sustainable consumerism and production, which are key factors in achieving a sustainable society. We have many examples that illustrate how our Nordic Swan Ecolabel trademark has strengthened companies´ own marketing and selling campaigns. World-leading companies have Nordic Ecolabelled products, for example Procter & Gamble, Samsung, Sharp, Fujitsu, Scandic Hotels, and SCA.
A growing number of procurements (tenders) are using the Nordic Ecolabelling criteria as environmental requirements, and the Nordic Swan Ecolabel licence as documentation that the requirements are met
63 product groups
Today there are 63 product groups, and companies who have products within these groups and who meet the criteria requirements, can apply for a Nordic Swan Ecolabel licence.
Each Nordic country has local national offices with the responsibility for criteria development, licensing, marketing and audits. In Denmark the Nordic Swan Ecolabel is administered by Ecolabelling Denmark at Danish Standards Foundation, in Sweden by Ecolabelling Sweden AB, in Finland by Finnish Standards, in Norway by The Foundation for Ecolabelling, and in Iceland by The Environment Agency that operates under the direction of the Ministry for the Environment.
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