Graphical guidelines

On this page you can find the international versions of the Nordic Swan Ecolabel to be used on goods, services or in printed matters – as well as a graphical guideline.

By using the Nordic Swan Ecolabel actively on your product, you not only get an official proof of your environmental efforts, you also get an effective marketing tool which enjoys high credibility and recognition, and helps you position your product or service as an environmentally good choice to consumers and professional buyers.

Before using the Nordic Swan Ecolabel in your marketing, we recommend that you read the general guidelines Regulations for Nordic Ecolabelling of Products” including the “Rules for use in marketing” (items 7 & 8).

If you have questions regarding the use of the Nordic Swan Ecolabel, please contact your national ecolabelling organisation. You will find the contact information here.

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Guidelines for using the Nordic Swan Ecolabel
Read our guidelines to be sure that you are following the guidelines for using the Nordic Swan Ecolabel on your product or service.

 Products_vignette_UK
The Nordic Swan Ecolabel for use on products
Must always be used with a valid licence number.
To improve visibility, we recommend to place the Nordic Swan Ecolabel on the front of the product and place the licence number on the back.
Alternatively, you can place both the mark and the licence number on the front
Please remember to incorporate your own licence number
 Services_vignette_UK The Nordic Swan Ecolabel for use with services
Must always be used with a licence number and the obligatory subtext for the product group, as indicated in the relevant criteria document.
To be displayed on the website of the licensee, as stated in the guidelines.
Please remember to incorporate correct subtext and licence number.

 Tryksager_vignette_UK The Nordic Swan Ecolabel for use on printed matter
Must always be used with the licence number for the selected Nordic Swan ecolabelled printing house. 
Please remember to incorporate the licence number for the printing house producing the printed matter.