Why choose ecolabelling

Never before has the motivation to create a sustainable future for the Earth, our coming generations and ourselves been as high as it is now. We all have the opportunity to be part of the solution. Many companies are working hard, working smarter and more environmentally friendly. Using less energy, water and other resources is not only good for the environment - it also gives positive results on the bottom line. The future market leaders are those who are first with the new and greener solutions.

Why choose the Nordic Swan Ecolabel?

The Nordic Swan Ecolabel creates sustainable solutions based on a life cycle assessment and an overall goal to reduce the environmental impact from production and consumption of goods. Tough requirements in all phases of a products life cycle and continuously tightening of these requirements to create a sustainable development is the foundation of the Nordic Swan Ecolabel, and what distinguishes the label from other labels – as well as being an official, independent and 3rd party certification.

High consumer awareness and demand

The Nordic countries have a vision to be a driving force for a sustainable society and responsible life style, and when it comes to health and environmental concerns, Nordic consumers are considered to be the worlds most conscious:

  • 9 of 10 Nordic consumers

know the Nordic Swan Ecolabel – and half of these look for it when they shop *

  • 3 of 4 Nordic consumers

are concerned about what they can do themselves to take care of the environment *

International recognition and preference

As one of the world’s toughest and most recognized environmental certifications, the Nordic Swan Ecolabel enjoys increasing international demand. Leading companies and brand owners around the world have chosen the Nordic Swan Ecolabel for their products.

A strong and effective marketing tool

A certification with the Nordic Swan Ecolabel is an effective tool for companies that wish to go ahead and want a visible proof of their environmental efforts.


* Nordic consumer survey 2019


The Nordic Swan Ecolabel and the UN Sustainable Development Goals

The UN sustainable development goals are a universal call to action to fight poverty and inequalities, protect the planet and tackle climate change by 2030. To achieve the goals, all of us must make an effort: governments, the private sector, the public sector, civil society and every individual.

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